Moralitas Kebaikan dan Kesalehan di Seputar Tubuh dan Pakaian dalam Ruang Media Sosial

Puji Rianto

Abstract


Penelitian ini mengkaji wacana moralitas yang berpusat di sekitar tubuh dan pakaian di ruang media sosial. Penelitian menggunakan pendekatan kualitatif. Data dikumpulkan dengan menggunakan strategi netnografi di mana semua unggahan di media sosial dalam bentuk tulisan, foto, video dan bahkan emoticon dianggap sebagai data. Analisis menggunakan pendekatan Paula Saukko yang melihat teks tidak terlepas dari konteksnya. Dengan menganalisis unggahan dan komentar pada laman Instagram Salmafina, ini penelitian menunjukkan bahwa unggahan foto Salmafina dengan bikini telah memantik wacana moralitas di sekitar tubuh dan pakaian. Wacana itu dapat dilihat dari penilaian-penilaian terhadap pribadi Salmafina, dan menganggap baik buruk, shaleh tidaknya Salmafina berdasar pada pakaian yang digunakan. Wacana moralitas di sekitar tubuh dan pakaian tersebut tidak dapat dilepaskan dari konteksnya, yakni liberalisasi pasca-Orde Baru, kegairahan Islam dan peran agama dalam masyarakat, serta meluasnya penggunaan media sosial.


Keywords


Baik-Buruk; Keshalehan; Liyan; Moralitas; Pakaian

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References


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DOI: https://doi.org/10.31315/jik.v19i2.4512

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